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Education is at the Heart of Austin

Education is at the Heart of Austin was a brand campaign for 2014 SXSWEdu to welcome educators to Austin and generate brand awareness about Compass Learning educational software products. We created a social media experience for educators to tweet or post a photo of them with an Education is at the Heart of Austin t-shirt. Vehicles of awareness were promotional street teams, pedicab signage, t-shirts, flyers and a vinyl banner on the building.
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PATHITON

PATHITON is a campaign the culture team created in order to recognize partners and peers who displayed characteristics of PATH. The receiver of the wristband gets the opportunity to PATHITON to another partner and peer that they felt were being PATH-y.
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