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Education is at the Heart of Austin

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Education is at the Heart of Austin was a brand campaign for 2014 SXSWEdu to welcome educators to Austin and generate brand awareness about Compass Learning educational software products. We created a social media experience for educators to tweet or post a photo of them with an Education is at the Heart of Austin t-shirt. Vehicles of awareness were promotional street teams, pedicab signage, t-shirts, flyers and a vinyl banner on the building.